Events

Past Events
Wednesday 21 June 2017

Effective Journals Marketing

Overview

Technology is changing, new business models are developing and new markets emerging – the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.

 

Great to be able to suggest topics in advance which were heeded. Comprehensive slides and info packs with excellent break-out sessions.

Mike Hallworth, Wiley-Blackwell

Please contact Melissa Marshall to find out if this course is running in 2018. If you are interested in running this in-house contact amanda.whiting@alpsp.org - this option is available to ALPSP members only.

Overview

Technology is changing, new business models are developing and new markets emerging –
the journal publishing landscape is shifting. These new developments offer challenges for journals marketing. This course provides a strategic overview of this dynamic environment and how best to apply marketing techniques to achieve your journal’s objectives. The workshop will be highly interactive.

Programme

  • Changing business models: their impact on marketing
  • Changing products: what do customers want?
  • Changing customers: new markets, personalization and community building
  • Changing organizations: new competitors, branding, positioning
  • Marketing to end-users, authors and librarians: key objectives and tactics
  • Extending the marketing toolkit: search engines, social media, digital media etc.

What will you learn?

Understand the environment in which you operate as marketeers and the impact this has on your strategies; use the full marketing toolkit in the most effective ways; assess customer needs, and make appropriate changes to your products and marketing messages.

Who should attend (Level 2)

This course is an ideal next step for marketing executives, managers and so on who have attended the ALPSP Introduction to Journals Marketing course or have had several years’ experience of putting these principles into practice but are now looking to expand their marketing skills.

Delegate comments

“Easy to understand - could ask questions at any point. Very interactive. Segmented approach really useful. Enjoyed learning from the experts!” Kate Smith, Maney Publishing

"Was very interesting and a great way to meet others in the same position as you in other publishers/societies. Thought provoking!" Aisling Sealy, The Society for General Microbiology

"I really appreciated having the printed slides to work through and write on. I thought it was a very useful and well run course." Christina Stead, SAGE

Tutors

Naomi Blumsom, SAGE Publishing

Naomi BlumsomNaomi is Group Marketing Manager for Humanities and Social Science Journals at SAGE where she holds responsibility for the marketing strategy of a suite of journals covering several disciplines including Sociology, Cultural Studies, Geography and Urban Studies. She joined SAGE as a Marketing Executive in 2006 and has worked on journals in all major subject areas. Previous publishing roles have included a period as a marketing executive at GMC Publications, a publisher of specialist craft books and magazines.

Emma Watkins, IOP Publishing

Emma WatkinsEmma is a Marketing Manager for IOP Publishing, where she oversees the academic marketing strategy for the entire journals portfolio, as well as community websites, B2B products, and ebooks programme. She started at IOPP as a Marketing Executive in 2011, having previously worked in marketing at the University of the West of England, Bristol, and has extensive experience in new journal launches and re-branding projects, as well as marketing for partner societies. Her specialisms include embedding social media within researcher marketing strategies, creating customer-focused communications, and cutting through the differences between objectives and metrics.


This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00.
Members           £372.00 (+ VAT where applicable)
Non Members   £541.00 (+VAT where applicable)
Academic          £409.00 (+VAT where applicable)
Venue: West One (De Vere), 9-10 Portland Place, London, W1B 1PR, T: +44 (0)207 034 9700 (Map)
Contact: Melissa Marshall  T: +44 (0)1622 871035 E: Melissa.marshall@alpsp.org

How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Melissa Marshall or any of the ALPSP team. 
(1706EJM)

Upcoming Dates for this event

  • Wed 21 Jun 2017
  • Wed 21 Jun 2017
  • West One, ,