Events

Past Events
Wednesday 12 July 2017

Effective Social Media for Scholarly Publishers

Overview

Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course will help you to integrate social media into the marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. It will include setting measurable objectives, practical tips on what works - and what doesn’t - for different platforms.

 

Please contact Melissa Marshall to find out if this course is running in 2018. If you are interested in running this in-house contact amanda.whiting@alpsp.org - this option is available to ALPSP members only.

Overview

Social media now offers the opportunity to reach huge audiences around the globe, but how can publishers effectively harness these new tools to achieve their own objectives? This course will help you to integrate social media into the marketing communications and wider promotional plans of your organization, regardless of budget or size of publisher. It will include setting measurable objectives, practical tips on what works - and what doesn’t - for different platforms.

 Programme

  • Setting objectives and measuring results
  • Optimizing for different channels, using consistent messaging
  • Integrating social media activity into marketing and communications planning
  • Selecting the right tools
  • Understanding the platforms, and how they work
  • What works, what doesn’t - including content, timing, wording and platform-specific techniques
  • Case studies and examples from the publishing industry and beyond
  • Managing audience interaction
  • Practical activities
  • Achieving successful integration within your organization

What will you learn?

Understand how to identify the relevant social media platforms for your audiences, how they work, and what they offer to scholarly publishing organizations. Plan and successfully deliver effective social media campaigns that are integrated into your wider marketing and communications activities. Work effectively within your organization to optimise social media activities.

Who should attend

Everyone in scholarly publishing who wishes to harness and integrate social media marketing into their organizations strategy. Typically all marketing staff including marketing managers, marketing executives, communications professionals, all editorial staff.

Delegate comments

“We surveyed our marketing contacts and scholarly publishing-specific social media skills came out as the top training need.” Amanda Whiting, ALPSP

Tutors

Meg Pickard, Consultant

Meg PickardMeg is an independent consultant, working in the areas of digital transformation, engagement and strategy. Her background is in social anthropology: in the mid-90s, she conducted ethnographic fieldwork into community participation first in Bolivia and subsequently online. Since 1998, she has worked as practitioner, strategist and consultant with a range of big-name brands, non-profits and startups, including long stints at AOL Europe and Guardian News & Media. Since 2012, she has been working with a range of organizations mainly in the media and charity sectors, to grow capability, collaborate and communicate with users and help staff become more digital by default.

Laura Finn, Royal Society of Chemistry

Laura Finn {icHaving read English at the University of Cambridge, Laura started her marketing career at Cambridge University Press.  In her years there she completed the CIM's Professional Marketing Diploma and spearheaded social media strategy for the academic books department, creating a successful global Linguistics blog and a subject-specific Twitter and Facebook presence. She moved to the Royal Society of Chemistry in 2012 to manage marketing campaigns for librarian audiences, and soon moved to head up a Content Marketing team who told the stories that connected audiences with the Royal Society of Chemistry’s mission to advance excellence in the chemical sciences. She now leads a brand new Digital Communications team of six who are working to build and nurture those same audience relationships through the most effective use of digital content and channels across the organization.


This course will commence at 09:30 (registration, with tea/coffee, from 09:00) and end at approximately 17:00.
Members           £372.00 (+ VAT where applicable)
Non Members   £541.00 (+VAT where applicable
Academic          £409.00 (+VAT where applicable)
Venue: West One (De Vere), 9-10 Portland Place, London, W1B 1PR, T: +44 (0)20 7034 9700 ((Map) 
Contact: Melissa Marshall  T: +44 (0)1622 871035 E: Melissa.marshall@alpsp.org

How to book
Please note that you will need to log in to your account or register a new account to book a place on this training course. If you have any questions about this please email Melissa Marshall or any of the ALPSP team. 
(1707ESM)

Upcoming Dates for this event

  • Wed 12 Jul 2017
  • Wed 12 Jul 2017
  • West One, ,